It is no secret that gun violence in America within the past few years has been a hot topic. With the steady incline of mass shootings and thousands of deaths caused by such acts, the need to find a solution to the problem has become dire. This campaign aims to inform and educate people on this serious issue.
The informational brochure was inspired by the classic fortune telling game often played in elementary school.
The milk carton design was inspired by the missing children advertisements from the 1980s. Instead of offering information on the missing child, it displays information on a child that's life was taken by gun violence.
The Lunch Box Giveaways were inspired by the words of mourning loved ones.